How companies are shifting to smarter, subtle messaging on ESG

Major brands are refining their communication strategies on ESG issues rather than going silent, adapting to align with their core values. They emphasize authenticity and integrity over immediate conformity to external pressures. Danone and Ralph Lauren exemplify approaches focused on relevance, legitimacy, and impact in their communications. Despite adjusting their messaging tone, brands maintain a steadfast commitment to sustainable and inclusive practices.

https://www.axios.com/2024/09/26/companies-esg-issues-communication-strategy