2025-03-20 15:13:47
Younger Investors Lose Faith in ESG as Older Generations Catch Up
The 2024 Stanford survey reveals a generational shift in ESG sentiment. Younger investors' support has dropped sharply, with only 46% concerned about environmental issues, driven by economic pressures and a focus on financial security. Older investors show slight growth in ESG concern, with 42% prioritizing environmental issues, but both groups remain reluctant to bear financial sacrifices for ESG causes. This narrowing generational divide reflects a broader prioritization of wealth preservation over ESG advocacy.